HELP USA's and Jon Bon Jovi's Partnership at Newark Genesis Apartments

11:07AM on June 02 2009

By Wendy Broffman

New Jersey-born rocker Jon Bon Jovi kicked off his 2007 world tour with a 10-day engagement at Newark's brand new, state-of-the-art Prudential Center arena, home to the New Jersey Devils ice hockey team and the first indoor entertainment and sports venue to open in the tri- state area in more than 25 years.

On Sept. 2, 2008, the lead singer and founding member of the eponymous rock band was back in Newark, shovel in hand, to turn first dirt on the Newark Genesis Apartments, 51 units of housing and support services for low-income and special-needs families that his philanthropic organization, the Philadelphia Soul Charitable Foundation, is helping to build in the city's North Ward. The mission of the public/private partnership of the city, the State of New Jersey and New York City-based developer HELP USA, a national not-for-profit organization founded by Andrew Cuomo in 1986, is to help formerly homeless adults and low-income families become and remain self-reliant.

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